Renting and purchase of email address databasess
ADVANTAGES
- You pick the precise date of sending yourself.
- The message is delivered immediately.
- You have 100% visibility because you are the sole participant in the emailing.
- It’s personalised.
- No postal costs, no printing costs and lower creative costs.
- Performance is easy and quick to measure.
As with postal address databases, there are BtoC email address databases (addresses of private individuals) and BtoB email address databases (business addresses).
BtoB addresses can be selected in accordance with a large number of criteria, such as turnover, number of employees, sector of activities (NAF/NACE), function, phone number, etc.
BtoC addresses can also be selected, depending on the databases, in accordance with age, postcode, civility, presence of children, consumption habits, phone number, purchasing frequency, purchasing amount, etc.
As a general rule, the address databases are rented, which means that the addresses are only delivered for a single use. The advertiser will only own the addresses of the people who have responded to its offer.
Unlike B2C postal address databases, it is only the supplier that sends the emailing.
It is also possible to purchase B2B email databases. In this case, you can use the addresses as many times as you want. However, you do not receive updates (change of address, etc.).
The minimum order is 5,000 addresses.