Glossary of the direct marketing terms used on the website or in our offers :
For databases :
- Purchase of addresses : You can use the addresses as many times as you want. However, you do not receive updates (change of address, etc).
- Seed addresses : At each location of your database, “seed” addresses with a spelling adapted and changed at each location, are inserted to keep track of any abuse.
- A.E.L. : After Event Letter. The addresses are used a second time as part of the same campaign and for the same product. This reminder must be made within 2 months after the 1st mailing as a general rule.
- A.P.C. : This is a card that is sent, within a maximum of 2 months, before the main mailing.
- Merge / Purge : This is a computer processing method that makes it possible to remove duplicates between several databases.
- Address enrichment : Computer processing that makes it possible, thanks to a reference database, to enrich another database with different criteria such as age, social class, phone number and so on.
- Purge database : A database whose addresses will be excluded from a selection or another database.
- Robinson file : A database created by the Belgian Association of Marketing (BAM) and which contains the details of people no longer wishing to receive mailings.
- Address rental : Addresses are rented for one use only. The advertiser will only own the addresses of the people who have responded to its offer.
- Nixie address : These are addresses of people who have changed address.
- Records : All data collected on an individual or a company.
For advertising insert parcels and the press :
- Advertising insert parcels : Insertion of an advertising insert in parcels sent to customers of mail-order companies such as Yves Rocher, La Redoute, etc.
- IFC : Inside Front Cover of a magazine.
- IBC : Inside Back Cover of a magazine.
- OBC : Outside Back Cover of a magazine.
- Bound inserts : Insertion of an advertising insert, stapled in the middle of a magazine and with this magazine.
- Loose inserts : Insertion of an advertising insert, not bound but only placed inside the magazines or newspapers.
For telemarketing :
“Do not call me” list: database created by the Belgian Association of Marketing (BAM) and which contains the details of people no longer wishing to receive phone calls.