Data Quality &
Data Quality & File Audit
The information you hold about your customers changes daily as well for B2C (change of address, deceased, marriage, birth, etc.) as for B2B (new owners/managers, payroll, change of address, bankruptcy, etc.).
These changes will inevitably have an impact on the quality of your customer database but also on the results of your mailings.
Mediaprism helps you to solve this problem by performing a File Audit (analysis of your file).
This File Audit will give you an overview of the status of your database by analysing the quality of it.
This analysis will allow you to understand the current quality of your database, as well as the improvements and additions we can make to it.